Bengaluru, India – myBillBook, India’s leading GST billing and accounting software by neobanking startup FloBiz, has launched an MSME anthem, ‘Tum Kamaal Ho’, celebrating MSMEs’ contributions to India’s growth story and assisting the nation in moving forward with the Aatmanirbhar Bharat mission. Manoj Bajpayee, the company’s brand ambassador and a leading Bollywood actor, released the anthem on MSME Day, June 27, 2022. It captures the challenges MSMEs face and their courage and ingenuity in devising innovative solutions.
The four-minute video shows the hopes, aspirations, struggles, and indomitable spirit of India’s MSMEs—wholesalers, distributors, small-scale manufacturers, general stores, self-owned businesses, service providers, and retailers—and expresses confidence in them for shaping the country’s economy. The new myBillBook anthem song emphasizes the value of digitization and technology for MSMEs. The video also promotes MSMEs’ growth by helping them adopt new-age digital and tech tools. It shows how stakeholders, MSMEs, and modern platforms can collaborate for a sustainable future.
The video anthem was created by Great Mountain Picturehouse and will be distributed on YouTube, Facebook, Instagram, and WhatsApp. It will also be available on music streaming services such as Spotify, Gaana.com, and Wynk, and a shorter version will be available as a phone caller tune.
Rahul Raj, Co-founder and CEO, FloBiz, asserted, “At FloBiz, International MSME Day is regarded with high reverence. We have done our best to speak to the community directly through our video, and it’s a sincere initiative to inspire belief in oneself and the larger industry towards taking the first step in pursuing their dreams of self-reliance. It remains our endeavor through our business as well as marketing campaigns to help small-scale businesses achieve accelerated growth and take pride in their work as much as we do in theirs.”
“The MSME anthem is a testimony to us being the true champions for MSMEs, and we have attempted to emotionally connect with every individual who aspires to start a business or who has already dared to brave the challenges and write his/her own destiny,” added Pulkit Saboo, Director-Brand Marketing, Flobiz. “This will effectively enhance our long-term marketing and communication strategies in connecting with our end customers as we sincerely hope that for them this song becomes the daily dose of re-energizing and reminding oneself of the fact—Oh Vyapaari, Tum Kamaal Ho!”
Image Source: myBillBook