33.BI-MU, Xylexpo, and Viscom Italia Join for New Business Opportunities

Milan, Italy – The 33.BI-MU international biennial exhibition of machine tools, robotics and automation systems, additive manufacturing, digital and auxiliary technologies, as well as Xylexpo, the biennial exhibition of woodworking technology and components for the furniture industry, and Viscom Italia, Europe’s leading visual communication trade fair, will all take place concurrently in the second week of October 2022 at the Rho-fieramilano expo centre. The fully integrated BI-MU and Xylexpo events begin on October 12 and run through October 15; Viscom Italia takes the stage on October 13 and runs through October 15, in Halls 8/12.

The organizers’ decision to coordinate the overlap of their event calendars matches perfectly to give fair participants the opportunity to take advantage of all available opportunities, giving visitors the opportunity to participate simultaneously at all three events. In a scenario that has highlighted the need for greater dialogue and the desire to come together once again to discover the latest sector innovations—fully aware that only innovation holds the key to reviving the market—access to one event opens the doors to the others. It is as simple as pre-registering at the reception desk, thanks to the three organizers’ joint decision.

A choice that allows exhibitors to increase the number of potential visitors. Allow visitors to round out their fair experience by allowing them to not only visit their exhibit of interest, but also to attend other events at the same time. Giving all participants the opportunity to enjoy a livelier and more vibrant fair atmosphere, as well as improved overall general services, thanks to the three-way event organization.

Massimiliano Pierini, Managing Director, Reed Italia Exhibition, stated, “Viscom Italia is a great opportunity for all companies wishing to keep up to date with the latest industry trends and experience innovative technological solutions in the field of digital printing, engraving/laser, screen printing, embroidery, interior decoration, and visual merchandising. BI-MU and Xylexpo exhibitors and visitors will indeed be inspired by the countless sustainable applications and materials to create new products and communication models with high visual impact.”

Riccardo Gaslini, Head, Organizing Secretariat, BI-MU, organized by EFIM, said, “BI-MU and XYLEXPO have been working together for two years now to offer both event participants a comprehensive and rewarding visiting experience. This is why we coordinated the total permeability of the two Instrumental Mechanics exhibitions. Joined by Viscom Italia, it will certainly help attract greater visitor numbers, benefiting everybody participating at the fair. As trade fair organizers, we are highly aware that the overlapping events will help make the district livelier and more vibrant, and a big plus thanks to the enhanced services provided by Rho-fieramilano to meet the needs of the larger number of operators in each of the halls.”

Dario Corbetta, Director, Xylexpo, commented, “We are living in a period of great transformation where it is necessary to be a bit more daring and strive to make new choices. The up-coming exhibition highlights the will of the entire wood and derivative technology protagonists to experience a new way to come together, seizing all the opportunities of a new age where production processes are becoming increasingly transversal and the search for solutions can be extended into ‘neighboring worlds’. This also applies to digital printing, currently an ever-increasing new trend in furniture and surface finishings.”


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