Siemens Launches #PartnersInProgress Campaign to Celebrate 170 Years of Indian Railways

Mumbai, India – Siemens Ltd celebrated 170 years of Indian Railways Day by launching a unique and one-of-a-kind campaign, #PartnersInProgress – as an ode to Indian Railways and its commitment to nation-building. The purpose is to tell the story of Indian Railways, that spreads across the sprawling landscape of the country, touching the lives of every Indian as an ode to celebrating 170 years of foundation. The company’s campaign features photographs of miniature trains showcasing its smart solutions for freight, metro, rail electrification, and passenger railways and how it is revolutionizing transportation in India, helping the country move beyond. This will be emphasized through images of the miniature models of the solutions on track.

The company also shared the first glimpse of the historic 9000 HP Electric Locomotive in action through a series of animated videos under the theme ‘India On The Move’. This multi-media campaign, that involves multiple films, highlights the new and innovative 9000 HP Locomotives. The 9000 HP project is testimony of the company’s commitment to Indian Railways’ growth and enabler it being the Wheels Of Progress that will Transform the Everyday for a country on the move.

In light of this, Ramya Rajagopalan, Head, Communications & Diversity Officer, Siemens Ltd, stated, “On April 17th, Indian Railways celebrated 170 glorious years of service to the nation. The miniature campaign is Siemens’ tribute to Indian Railways, and we are doing so by showcasing unique miniature-styled mainline, metro, and freight trains. For the past seven decades, Siemens has been a partner in progress for Indian Railways, providing cutting-edge technologies and solutions to power sustainable growth, including its latest offering, the 9000 HP electric locomotives.”

Image Source: Siemens Ltd

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