BREAKING DOWN SILOS

Putting innovation at its core, Dassault Systèmes’ flagship event — 3DEXPERIENCE Modeling & Simulation (MODSIM) India 2025 — unfolded on May 6 at JW Marriott Hotel, Pune. The conference addressed the growing complexity of industries by spotlighting how modeling, simulation, and generative technology can help design smarter, optimize faster, and innovate sustainably.

Themed ‘Generative Experiences with MODSIM: Reshaping the Future of Innovation’, the conference doubled up as an immersive journey into the future of industrial transformation—driven by design and simulation. Modeling & Simulation (MODSIM) equips teams to tackle real-world challenges, right from the start of the design process, thus reducing development costs and delivering high-performance solutions.

Signs of Industry Evolution

The event highlighted core areas of design, modeling, and simulation, including digital transformation and simulation democratization. It featured keynote speakers from large OEMs showcasing the real-world benefits of MODSIM and how it supports future-ready design strategies, and customers’ user stories currently transitioning to the MODSIM approach, sharing their challenges, learnings, and impact.

Industry workflows’ live demonstrations put MODSIM into action, highlighting its application in conceptual/generative design and simulation-driven engineering. Also, the conference spotlighted new functionalities of Dassault Systèmes’ industry leading brands CATIA, SIMULIA, NETVIBES, and ENOVIA, with the mission to help prepare these communities and users for tomorrow’s economy.

The conference opened with a keynote ‘Generative Experiences with MODSIM: Reshaping the Future of Innovation’ delivered by Rajiv Aramadaka, Director, CATIA Sales & Global Affairs, Public Services, Dassault Systèmes India, and Ankur Sharma, Director, SIMULIA Sales, Dassault Systèmes India.

Dhiraj Nahar, Industry Process Expert & Director, Dassault Systèmes, joined Shigeto Yasuhara, BEV Development Division – I, General Manager, Honda, in the session named ‘MODSIM Powered Digital Transformation at Honda’.

Ashok Joshi, Head – Product Design, Kinetic Engineering & Kinetic Walls & Volts, spoke on ‘Unified Design & Simulation for New Product Development’.

‘Power of Integrated Design & Simulation through MODSIM Approach’ was discussed by Anjaneyulu Chilakapati, India Industry Process Consultant Specialist, CATIA, Dassault Systèmes India; Dayanidhi Panda, SIMULIA Industry Process Consultant, Senior Manager, Dassault Systèmes India; and Logesh M, India Industry Process Consultant, Dassault Systèmes India.

Strategies for maintaining a single, scalable model across thousands of variants were discussed by Sridhar Lingan, Associate Chief Engineer, Mahindra & Mahindra, and Abdelhakim Aissaoui, Global SIMULIA Industry Process Consultant, in ‘MODSIM Advanced Common Model for Simulations’.

Other tracks included ‘Leveraging MBSE to Empower Multi-disciplinary MODSIM for Software Defined Vehicles’ by Thomas Brun, Industry Process Consultant, Senior Manager, Dassault Systèmes; ‘MODSIM Approach for Electrical System Design and Simulation for EMI/EMC applications’ by Dushyanth Gala, SIMULIA Industry Process Consultant Associate,

Dassault Systèmes India and Ragul Anand P, INDIA Infrastructure & AEC Industry Industry Process Consultant, Dassault Systèmes India; ‘MODSIM powered AI using SIMULIA solutions’ by Geetha Avula, Industry Process Consultant Director - SIMULIA India, Dassault Systèmes India; ‘Generative Design with CATIA Solutions’ by Ganesh Prasad, Industry Process Consultant Director, CATIA, Dassault Systèmes India.

From Silos to Synchrony

A key session on ‘Transforming Modeling & Simulation using Generative Experiences’ was headed by Praveen Mysore, Industry Consultant, Senior Director, Dassault Systèmes India and Klaus Krohne, SIMULIA APAC Senior Sales Director, Dassault Systèmes. “In the yesteryears, modeling and simulation used to be siloed,” said Mysore, setting the tone for his session. “Bringing a car to market used to take five years. Today, that’s down to 18 months. To keep up, we must model and simulate synchronously, validating and maturing the product simultaneously.”

This need for real-time, agile design processes has propelled MODSIM from concept to necessity. As Mysore emphasized, “MODSIM isn’t just a buzzword anymore—it’s the backbone of efficient product development.” Drawing from successful case studies around the world and increasing momentum in India, he noted, “Companies are waking up to its value—synchronized modeling and simulation are becoming the norm for those chasing speed and precision.”

New frontier: Data, IP & AI

Picking up the baton, Krohne steered the audience into the future with Generation 7, a groundbreaking evolution of Dassault Systèmes’ solutions. “At the center of this is the AI-powered virtual twin, a living, breathing model you can interact with, far beyond the static ‘digital twin’ of yesterday.” What makes this virtual twin truly transformative is its ability to simulate ‘physics-based behavior’ in real time, offering real-world answers, a perfect example of ‘simulation-driven decision-making’.

Krohne also highlighted the challenges. “AI is only as good as the data it’s trained on,” he pointed out. “And beyond that, who owns that data? Who holds the IP? These are questions the industry must grapple with for the next decade.” He positioned the 3DEXPERIENCE platform as the answer, offering end-to-end traceability and data integrity for users navigating these complexities.

However, what truly impressed many attendees was the speed of the simulation, which, as per Krohne—‘changes everything’. “Designers can now perform ‘what-if’ analysis instantly—no need to wait on experts,” he concluded.

Playground of Possibility

A dedicated 3DEXPERIENCE Playground at the venue brought the theme to life. It displayed Dassault Systèmes’ solutions and some of the newest features in addition to offering guided tours and presentations on electric drive engineering and more.

From enabling faster innovation for engineers to ensuring businesses remain secure, safeguarding their IP assets in an AI-driven landscape, the MODSIM 2025 Conference presented a vision that is not just ready for the future, but set to define it. While Dassault Systèmes works to further deepen the integration of design and simulation, one sentiment was felt across the day: the future of innovation is integrated, intelligent, and instantaneous.

MURALI SUNDARAM Correspondent Magic Wand Media Inc murali.sundaram@magicwandmedia.in

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