Salesforce Startup Program Introduced in India

Salesforce, the global CRM leader, recently announced the launch of its new Salesforce Startup Program in India, which is intended to help startups innovate, strengthen customer connections, and scale their businesses to the next level. This program, which is making its debut in India, is uniquely designed to provide disruptive startups with access to Salesforce technology, experts, ecosystems, and business mentorship in order to make a real impact.

According to IDC, by 2026, the Salesforce Economy in India will generate 1.3 million new jobs and US $66.4 billion in new business revenues. Salesforce is fueling massive growth in its partner ecosystem in India, which will result in US $6.55 for every US $1 made locally by Salesforce by 2026. The Salesforce Startup program provides a unified platform to foster and accelerate an environment for Startups across Sales, Developer Relations, App-Exchange, Trailblazer product community, Trailhead, and the company’s Ventures organizations.

The Salesforce Startup Program’s key features include streamlined access to the following Salesforce offerings:

  • Salesforce Services: Access to the company’s services, including the ability to use its #1 CRM platform and cutting-edge technologies such as Slack, Tableau, Heroku, Pardot, and others to outperform sales expectations, outsmart the competition, and outpace market growth.
  • AppExchange Partner Program: The Salesforce AppExchange is a repository of pre-built apps from Salesforce and partners that drive value by quickly solving business problems, as well as an access point for consultants who develop custom solutions. Through this program, startups will have the opportunity to innovate within a global marketplace via AppExchange, a leading enterprise cloud marketplace for startups building on the Salesforce Platform.
  • Community and Support: The Trailblazer Community helps everyone thrive in the Salesforce economy. This program offers startups access to the Trailblazer community as well as a platform for mentorship opportunities from industry experts, including coaching on product strategy, technology, and design.
  • Potential Investment Opportunities through Salesforce Ventures: Through the company’s investment arm, Salesforce Ventures, start-ups may be given the opportunity to pitch to enterprise technology investors. Salesforce also assists start-ups with their go-to-market, product development, and design strategies.

Stating that 2021 has been a milestone year for the Indian startup ecosystem, Sanket Atal, SVP and MD - Sites, Salesforce India, added, “We have witnessed a fast-growing list of unicorns that are addressing not just the Indian, but also the global market. At Salesforce, our endeavor is to enable the growing startup ecosystem by providing them with access to the latest Salesforce technologies to help build scale and also access a platform to reach global audiences. These are exciting times for startups, and we look forward to many successful partnerships in the years to come.”

Against this backdrop, Arundhati Bhattacharya, CEO and Chairperson, Salesforce India, commented, “Startups are a critical pillar to the success of our growth in India. With the Salesforce Startup Program, we wish to innovate locally to resolve local problems while at the same time promoting these solutions globally. I am confident we will be able to deliver innovation at scale, enabling growth for both the ecosystem and Salesforce”

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