Vedanta Aluminium, India’s largest producer of aluminium and value-added products, celebrated the 75th Indian Independence Day with employees, partners, and community members at its Lanjigarh and Jharsuguda operations. The event’s highlights included a spectacular march past by the company’s security personnel, the hosting of the national flag by the Deputy CEOs of both operations, an award ceremony for the best performers from security teams, a tree-planting ceremony, and celebrations with local communities. The special day was also observed by beneficiaries of nearly 40 Nand Ghars, which are Vedanta-modernized anganwadis that serve as centres of women & child development in rural India, as well as village sarpanchs, ward members, and others.
On Independence Day, the company released an ad film called ‘Aatmanirbhar Bharat Ke Liye’ as well as a music video called ‘Hum Hindustani.’ The Aatmanirbhar Bharat advertisement highlights the potential of India’s significant mineral wealth to support the country’s aspirations for socio-economic prosperity and poverty alleviation. The natural resources sector has the potential to contribute nearly $1 trillion to India’s drive to become self-reliant. Mining policy reforms, which aim to liberalize the industry by allowing private players to participate, have the potential to create 5 lakh new jobs. Within five years, India’s mineral production could increase by 200 percent, while its mineral trade deficit could decrease by 50 percent.
The second film, ‘Hum Hindustani,’ is a music video that is an ode to human resilience and is performed by stalwarts of the Indian music industry as well as Anil Agarwal, Chairman – Vedanta Resources. The song encapsulates the country’s strength, togetherness, and humanity as it strives to overcome the pandemic.
Aluminium is the world’s second most important metal today, and its demand for its versatile properties is expected to skyrocket as it finds diverse applications across critical sectors. As countries and companies around the world look for new manufacturing locations, the domestic aluminium industry, which has been designated as a Champion Sector by the Government of India, plays an important role. Given the potential for numerous applications in the indigenous space programme, Smart Cities, the National Infrastructure Plan, the Affordable Rental Housing Complex (ARHC) scheme, 100 percent rural electrification, renewable power, and other areas, Vedanta Aluminium Business, a division of Vedanta Limited, is at the forefront of developing emerging aluminium applications for a resurgent India.
Rahul Sharma, CEO – Aluminium Business, Vedanta Ltd, said, “Being India’s largest producer of aluminium, Vedanta Aluminium Business is on a mission to make India the aluminium capital of the world, through innovation and value-addition. On Independence Day, we reiterate our vow to fuel the country’s self-reliance in critical raw materials like aluminium and establish our great nation as the top manufacturing destination for the world, leveraging deep R&D, cutting-edge technologies, our talented human capital, and sustainability-focused operating procedures.”
Image Source: Vedanta Ltd