Engaging the Audience

By now you must have gathered that I keep drawing parallels from everyday life to make my point. The truth is that there is a lot to be learnt from mundane occurrences. My attempt is to learn and spread the gained wisdom. Just like the other day, my niece of sunny disposition came back from the playground rather sullen. A high-handed older kid had not let her play football. The episode continued but with a turn of events. The little one returned to the playground, resolute to straighten the matter. Undaunted she presented her case, unfolding the cons of her absence from the team. Not only did she get in but was also made responsible to coach kids younger than her.

What she made use of was the power of effective communication in the face of which the older kid had to give in. Communication is such a tool that should never be undermined. History is replete with catastrophes that were result of communication gone wrong. Essentially, our ability to communicate is a major deciding factor in our pursuit of goals, whether it is with family, co-workers, clients or customers. It is a crucial aspect of productivity in all spheres of life.

Our endeavor with MMI is similar - to facilitate thought leaders and innovators communicate with you compellingly and share the cutting-edge in the field. We hope that this issue too reflects our earnest efforts to curate pieces from myriad industry sectors and demonstrate how collective deliberation gives shape to ideas, turning the seemingly impossible into possible.

The two words ‘information’ and ‘communication’ are often used interchangeably, but they signify quite different things. Information is giving out; communication is getting through.

~ Sydney J Harris

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