Langenfeld, Germany – IndustryArena GmbH launched its webshop at webshop.industryarena.com in order to meet rising demands of B2B customers. The platform has over 5,35,000 registered users, making it manufacturing industry’s largest online portal, offering ideal conditions for companies to extend their reach and generate all-important leads. More than 2,00,000 products from some 1,000 brands, including work protection, construction equipment, hand tools, measuring & surface technology, screwdriving tools, and welding and clamping equipment, are divided into 15 product groups.
The webshop also offers a range of special B2B functions which allow it to uphold its accustomed service quality even during the pandemic, granting customers direct access to high-quality and ready-to-use products and services. Conditions, delivery times, pictures and detailed technical data can be accessed 24 hours a day. Commercial buyers can order products quickly and easily, with assured 24-hour delivery (shipping area is currently limited to Germany).
The webshop has earned a seal of approval and is characterized by its usability. It is regularly updated and B2B customers also enjoy a low-price guarantee and monthly deals, also major customers receive special purchase prices. The fast entry functions ensure efficient ordering. Buyers can add items to a favourites list or save the shopping basket for purchase afterwards. The items in the shopping basket can also be downloaded as a PDF and the payments can be made by credit card, Paypal or ‘Sofortüberweisung’. Furthermore, a highly effective ticketing system is used for customer service and interactions which provides the best possible service to business / corporate customers, enabling them to respond quickly and effectively to customer requirements.
“B2B customers were digitally active long before Covid-19 and social distancing. Decision-makers have been searching online for information, solutions, products, and suppliers for years. e-commerce therefore holds a great deal of potential in this area. We decided to open our own webshop to meet the increasing demands of B2B customers. It allows us to combine content marketing and sales on a central platform,” elaborated Frank Nolden, Managing Director, IndustryArena, Langenfeld.
Image Source: VDW