A FORMULA FOR GLOBAL IMPACT

Blaser Swisslube Solutions Pvt Ltd arrived at the EMO Hannover 2025 with the same spirit that has carried the company through decades of innovation—curiosity, enthusiasm, and a genuine passion for problem-solving. 

EMO Hannover 2025 stood out as a festival of international innovation and cross-industry collaboration, a sentiment echoed by Punit Gupta, Managing Director – India, Blaser Swisslube Solutions Pvt Ltd.

“EMO has always been a hub for technology and innovation worldwide. This year, it was fulfilling to see how well the exhibition was organized. Navigation was easy, information was readily available, and the energy across the halls was inspiring,” he said.

Gupta also highlighted the engaging side events, including the EMO Innovation Stage and informal booth gatherings, which added a lighter, social dimension to business interactions. “The five-day duration kept the enthusiasm alive throughout—a welcome change in EMO 2025,” he said.

Curiosity, Commerce, and Crossroads

Speaking on the diverse visitor portfolio, he added that the exhibition attracted a wide international audience, particularly from Europe and Asia. “I was happy to talk to people from the Aerospace, Automotive, Oil & Gas, and General Engineering segments,” he shared.

“Visitors represented diverse profiles—from corporate leaders to entrepreneurs. Some were active buyers, while many were seeking to learn and understand the latest technologies and trends,” he explained.

Gupta shared that Indian visitors made a strong showing at the event, reflecting the growing global interest in advancements in manufacturing. He observed, “The charm of the event and Europe was clearly visible with an increased number of Indian visitors. I was happy to meet several Indian visitors, both at our booth and across the exhibition.”

A Productivity Formula That Adds Up

At its booth, the company presented the theme ‘1+1=3’, a nod to the synergy between high-performance coolants and smart automation solutions. “On one side, we were talking about high-performance coolants. On the other side was a smart automation solution for handling and maintaining coolants in machining,” he explained. He elaborated, “Our customers can gain an extra edge of productivity with a combination of these two elements.”

“We showcased how combining these elements gives customers a productivity edge. Visitors were intrigued by the interactive smoothie-making bike, which offered a playful perspective on health and the chemistry behind coolants,” he further added.

A Launchpad for New Alliances

Apart from a dynamic showcase, the company gained opportunities for future collaborations. “It was an intense time at EMO 2025 for me and our colleagues at Blaser Swisslube. Several conversations led to new possibilities in business as well as partnerships,” he said.

“I am convinced that it will be opening new doors for us and we will be able to help customers and partners to boost their productivity with our Liquid Tool approach,” he concluded.

NITYASREE KUMARASWAMY Correspondent Magic Wand Media nityasree@magicwandmedia.in