Why Trade Shows Must Go On

From visibility to striking new deals, exhibitions and trade shows offer opportunities no business would want to miss out on. It is a strategy that has withstood the test of time, playing a significant role in the success of most machine tool companies.

Swimming Against the Tide

We are witnessing some challenges in the economy, especially in the automotive sector, which is undergoing some major disruption with the Government’s push for electric vehicles and a slowing down in demand for petrol and diesel variant vehicles.

Publisher’s Note

As one of the fastest growing economies in the world, India is one of the few bright spots in the world economy. The country which aspires to become a $5 trillion economy by the year 2024-25 with manufacturing sector alone contributing $1 trillion is expected to overhaul its manufacturing infrastructure. The auto industry, one of the major consumers of machine tools, is facing headwinds but we expect it to bounce back in the near future. Espousing technologies and solutions across the entire spectrum of industries along with optimized resource utilization will enable manufacturers to tide over the numerous challenges confronting them. The machine tool industry perhaps needs to explore more avenues such as defence and aerospace and make an impact there.

Since Spring Always Follows Winter

India, this year, had many reasons to celebrate its National Sports Day, which it did with much fervor and gaiety. Ace Indian shuttler P V Sindhu redefined our country’s sports history by becoming the first Indian to win a gold at Badminton World Federation (BWF) World Championships.

Engaging the Audience

By now you must have gathered that I keep drawing parallels from everyday life to make my point. The truth is that there is a lot to be learnt from mundane occurrences. My attempt is to learn and spread the gained wisdom.Just like the other day, my niece of sunny disposition came back from the playground rather sullen. A high-handed older kid had not let her play football. The episode continued but with a turn of events. The little one returned to the playground, resolute to straighten the matter. Undaunted she presented her case, unfolding the cons of her absence from the team. Not only did she get in but was also made responsible to coach kids younger than her.

Publishers Note

Indian Machine Tool Manufacturers’ Association (IMTMA) is delighted to publish the July edition of its MMI magazine. Many thanks for your continued interest. Our MMI team with its intensive research and analysis strives to bring to you the latest information on the developments taking place in the manufacturing industry spread throughout India and beyond to your desk. This month’s edition focuses on medical machining.

The Role Sales Engineers Play

The capital equipment industry makes for a highly niche market. Hence, the marketing strategies employed to tap the relatively smaller market should be impactful. To this end, sales engineers, who are the face of an organization, shoulder a big responsibility of building its brand and propagating it.

Ushering in Renewed Hopes

The year 2019 - 2020 is bringing in a lot of renewed hopes for India. The country has elected the NDA Government led by Prime Minister Narendra Modi with a thumping majority which sets it on a path for aspirational and inclusive growth. In one of his first meetings with central government secretaries since the formation of the government, the Prime Minister stressed the need for taking decisions to make India a $5 trillion economy with the manufacturing sector contributing around $1 trillion towards it.


Digital transformation in our business (machine tools and metal cutting as related to our customers’ environment) has been much talked about and experimented for the last few years but its full-fledged adoption has been slow and painful.

Ushering in a New Era for the Indian Machine Tool Industry

The Indian machine tool industry grew at an admirable rate of around 30 percent in 2018-19, proving it has the potential to move up the ladder in the global list of 60 countries.


Welcome to the May 2019 issue of Modern Manufacturing India (MMI), the official magazine of Indian Machine Tool Manufacturers’ Association (IMTMA). Two eventful years have passed by since the Association began publishing MMI under its banner. Readers’ response has been tremendous which encourages us to keep at our endeavor to strengthen manufacturing activities and build a new India.

It’s the Content that Counts. Always!

As your own MMI steps into another year of bringing out curated content for the manufacturing fraternity, we take the opportunity to thank all of you – advertisers, contributors, and the huge reader base – for your continuous encouragement and engagement with us.

Paying Heed to Service in Capital Equipment Business

In the capital equipment business there is always a huge component of service that is necessary to keep customers happy and ensure the performance of the equipment.

Industry 4.0 : Future of Manufacturing

Digital technologies are significantly changing the landscape of manufacturing ecosystem. They are changing the dynamics of traditional manufacturing sharply. Industries are keen to deploy these technologies on their shop-floors to align with the changing requirements of their customers.

Publisher’s Note

Technological upgradation and willingness to learn what is new and emerging and unlearn what has become obsolete is what helps the manufacturing industry move ahead in the changing times.

Embracing Challenges, Creating Opportunities

Flipping through the new language books of my nephew I chanced upon a story of a successful businessman who would sell combs in China.

Transforming India’s Manufacturing Landscape with New - Age Technologies

Global IT giant NASSCOM some time ago reported that it expects India to grasp around 20 percent market share in the Internet of Things (IoT).

Publisher’s Note

Manufacturing industry has had a truly remarkable year in 2018 with the industry creating new benchmarks. We are at the beginning of a promising New Year and...

Wielding the Magic of Story Telling

In a moment of musing last month on my birthday, surrounded by the books that were so carefully chosen and gifted to me by my dear ones, dawned a thought that joined all the dots.

The Importance of Knowing your Customer

These are the days of information overkill. We are bombarded with so much of data, concepts, approaches and are constantly threatened by competition, volatility, uncertainty etc. We respond by taking several initiatives in our organizations that often run at their own peril while we operate side by side with people working at cross purposes.

IMTEX 2019 & Tooltech 2019 to Fuel Manufacturing Growth

Indian manufacturing industry has journeyed several strides of challenges to reach the level of growth that we see now. The machine tool industry has been an enabler in this and acted as its backbone.

Publisher’s Note

We’ve had a remarkable 2018. Now we are entering that time of the year when businesses are strategizing for the year ahead, looking for ways to serve their clients better than they had before, and for making available products that are customized for their needs.

Celebrating the Moment of Coming Full Circle

It is overwhelming playing host at IMTEX 2019 & Tooltech 2019 from January 24 – 30, 2019 at Bangalore International Exhibition Centre (BIEC) to all those who have provided Modern Manufacturing India (MMI) an opportunity to mark its presence across the latitude and longitude of the world since the magazine’s inception.

Differentiating Marketing Strategy From Marketing Plan

Enterprises and their teams often get caught up in defining their marketing strategy and drawing up their marketing plan. The issue is that many a time they set out to accomplish the ‘How’ without enough understanding of the ‘Why’ and ‘What’.


The Indian manufacturing industry has changed its course and taken a different path, the policy framework for which was set forth by the Government of India around three to four years ago with its ‘Make in India’ initiative.

Changing the Manufacturing Landscape in India

The Indian manufacturing landscape is undergoing a rapid change. Industries are gearing up to meet customers’ demands, both in terms of quality as well as quantity.

The Thrill of Getting Up, Close and Personal

I have often been asked what drives me to continent-hop and travel across the length and breadth of the globe to visit trade shows so religiously. Why, some wonder, do I need to be in the thick of things, almost always.

Does Strategizing Work in your Organization?

Organizations strategize to achieve their key objectives. However, the achievement is largely dependent on the actions on the ground floor, which means the top floor and shop floor should act in unison.

Automotive Industry Growth to Fuel Machine Tool Industry Growth

Industrial inventions are key at igniting economic growth of a country. Technology plays an important role in this. Technological innovations fostered through greater use of artificial intelligence, robotics, internet of things and data-based networks in economical and sociological applications, and the tilt towards green industries will redefine the functioning of manufacturing industry in future.


Technologies of today are sure to become obsolete tomorrow. Change is inevitable. To sustain itself in business and make the best of it, manufacturing industry needs to keep innovating continuously. This will enable it to stay relevant in the face of rising competition. Customer aspirations and demands being in constant flux also pose a challenge to the industry. To overcome that, the industry has to have a clarity on their needs to offer them the right products and choices.

Harness Technology to Vitalize and Orient Marketing

The most important responsibility of the Chief of Marketing in any organization is managing marketing profitability and delivering the best return from marketing resources. Strategies and plans must deliver current and future profits to keep the organization healthy and growing. How should then he or she manage these resources; should the CMO be driven by insight from markets and customers or by the data or by relationships?

Moving Forward Together takes care of Success!

Recently the most awaited full-month sport spectacle – Fédération Internationale de Football Association (FIFA) World Cup – concluded captivating the entire planet with its magnitude and an all-encompassing importance. The global football epidemic was an incomprehensible force that taught us several lessons that hold true for today’s marketplace.

Panoramic Perspective

In mature markets, it is a massive challenge to successfully compete and thrive. There exist countless issues to deal with, problems to address and processes to be put in place in order to manage them. The companies that are most likely to emerge successful in a sustainable manner are the performers that can achieve an optimal balance between their customers, cost competitiveness, operational agility and market confidence.

Growth Opportunities in Sunrise Sectors

India’s machine tool industry has been coasting well over the last one year. The demand for machine tools is estimated to be `14,250 crore in FY 17-18. Production is estimated to have grown by 26 percent and consumption is estimated to have grown by 23 percent during this period. India is ranked 10th in production and 8th in consumption in Global rankings as per Gardner Research Survey 2018.

Publisher’s Note

A remarkable year has passed by since the re-launch of Modern Manufacturing India (MMI) magazine under the IMTMA (Indian Machine Tool Manufacturers’ Association) banner. It has been an eventful ride. The innovations that we made in the typeface, content and design have struck a chord with our readers. The favorable review that we have received will further spur us in our onward journey as the magazine enters its second year of publication.

Consistency is the key to Stepping Up

Time is fleeting. This adage, though daunting, is a gentle nudge to stay single-mindedly committed while steering a course to success in the given timeframe.

Boosting Productivity on the Manufacturing Floor

Shane Strowski, President of Precision Waterjet & Laser, lists tips to help increase shop floor success.


ll good companies do things right and hence become successful. However, in times of mature markets and intense competition, the need to go beyond the established comfort zones arises and the subtle nuances of ‘Customer Experience’ become increasingly relevant.

Publisher’s Note

Reading a magazine becomes thoroughly enjoyable when you see depth, value and intensity in the subjects covered in it. Modern Manufacturing India (MMI) has made its mark by covering the most up-to-date information relating to advancements in manufacturing and bringing to the doorsteps of our readers.

Empowering MSMEs to the next level of manufacturing

A significant number of MSMEs dot India’s manufacturing landscape. It may be noted that these many MSMEs are the primary drivers for sustained growth of the country’s GDP. India banks on these units in its onward march to greater heights.

The possibilities are endless

It’s a profound truth that legends never die. With the recent passing away of Stephen William Hawking, the noted physicist, cosmologist and author, there was more a sense of awe and admiration than grief. Struck with ALS at the age of 21, the gifted scientist was told that his days were numbered. He stayed for over 55 years after that, revolutionizing physics with his groundbreaking work on “Black Holes” and Cosmology.

Publisher’s Note

The year 2017 was a new beginning for Modern Manufacturing India (MMI) as the magazine was rebranded under the leadership of Indian Machine Tool Manufacturers’ Association (IMTMA). The Manufacturing industry has welcomed the new-look magazine with an overwhelming response.

To sell just a machine or to sell value of the solution using machines?

are you puzzled when a machine with ample specifications and features fails when it hits the market? Is it more baffling when you are not able to decipher the codes for this technological catastrophe? Was it a flaw in technology or in the adaptability to technology? Was it the cost? Here, one needs to dive deeper to realize that the fault may not necessarily be in the machine — it could be in the market mechanics also.

There is always room at the top

My profession comprises unearthing stories that must be told for a range of reasons that include inspiring myself before they reach others. One such story fell on my lap while visiting one of India’s biggest Grinding Machine Manufacturer’s facility at Bangalore.

An ode to the game changers

That India is emulating the global trend of self-employment is evident from the various startups mushrooming all over the country across a myriad of sectors. It is not the sloth of striving for someone else or the desire for a better work-life balance or more income that is driving the younger generation towards such risk-taking ventures that come with no guarantee of success. On the contrary, they end up putting in more work hours and earning less on an average.

Picking up the pace

Necessity has always been the reason for inventions. Of late, the industry too has started feeling an acute need for the academia to pay heed to the changing times and bring forth a workforce that is ready to cater to the dynamic global market place.

Trade fairs: More than just a marketing instrument

From gaining visibility to striking new deals, exhibitions and trade shows offer opportunities no business would want to miss out on. It is a strategy that has withstood the test of time, playing a significant role in the success of most machine tool companies that have been reaping rich dividends in terms of experience, product development, while forging relationships, building brand and, most importantly, bringing sales from new markets.

Fueling Manufacturing GROWTH

Welcome once again to Modern Manufacturing India (MMI) magazine July 2017 edition.

Publishers Note

Modern Manufacturing India (MMI) magazine has had a grand beginning. Our widely circulated bimonthly magazine has been well-accepted by the global manufacturing fraternity and serves as a reading lens to the manufacturing world that is constantly undergoing changes with technology replacing labor.

Encouraging Fidelity in Business

In the manufacturing B2B space, most of us believe our customers are loyal since we keep getting repeat business from them over time. It is also perceived that the capital equipment purchase in manufacturing is driven by the same sentiment because it is fairly common to see lines of machines from the same manufacturer. However, a different picture emerges when we seriously ponder over the noble quality of loyalty and its attributes.


At the outset, I wholeheartedly thank you, “our valuable readers”, for your encouraging words on the refreshed version of MMI. Your continued support and faith provide us the confidence to recognise opportunities coming our way and make the best of them while reaching out to a wider global audience.

GST: As Seen from a Manufacturing Perspective

Viewed from a business perspective, the Goods and Services Tax (GST) bill is on a mission — that of unifying India into a “one single market” for the ease of doing business. This, of course, has never been seen or experienced before.

Global Component Manufacturing: What’s ahead?

The role as well as the operations played by Indian component manufacturing companies in the global supply chain have been evolving and gaining scale over the last two decades. The next few years, however, are expected to be tumultuous.

Being on the edge of success

To gain a competitive edge over low-cost suppliers, manufacturers of solid carbide tools should invest in the pre-requisites that guarantee optimum grinding results at significantly reduced process costs, along with a long tool life.

Nothing changes if nothing changes!

Welcome back to your very own Modern Manufacturing India! We have been crafting for the past few weeks to present to you the new look of the magazine. Our efforts were sought to bring forth an original as well as familiar descendant of the publication.

Dawn of a New Era in Manufacturing

I welcome you once again to Modern Manufacturing India (MMI) which will now be published under the Indian Machine Tool Manufacturers’ Association (IMTMA) banner.

Publishers Note

We are delighted to bring you the Modern Manufacturing India (MMI) magazine. Indian Machine Tool Manufacturers’ Association (IMTMA) now owns this magazine and will publish this under its banner. As you would appreciate it, manufacturing doesn’t succeed in isolation. The thoughts, innovations and actions
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