Utthunga Realigns Business Strategy to Expedite Customers’ Digital Transformation Journey

Bangalore, India – Utthunga Technologies, a leader in industrial product engineering and solutions, has realigned its business and branding strategy to ride industrial tailwinds in manufacturing technologies. The company has changed its brand color to blue to represent the shift from sensor to cloud and to emphasize its core values of knowledge, integrity, and commitment to customer success.

The manufacturing industry, which has traditionally lagged in technology adoption, is undergoing a tectonic shift toward digitalization, with an exponential increase in cloud adoption expected to continue in the coming years. When combined with a national push to create a manufacturing-centric economy, the industrial IT sector is on the rise. In this context, the company is preparing for the next phase of business expansion, focusing on increased revenue contribution from digital, cloud, and IIoT verticals while retaining its core DNA as a product engineering company.

Industry 4.0 technology has evolved from a good-to-have to a must-have in order to remain competitive and resilient. While smart factories and connected factories are still in their infancy in India, they are expected to grow as part of the strong national Make-in-India push. The company’s primary revenue streams are product engineering and industrial solutions for leading industrial OEMs and end manufacturers. The firm’s brand journey has reflected their deep expertise in OT since its inception in 2003. They are now well-placed to leverage their OT expertise to provide industrial digital services and solutions.

Krishnan KM, Co-Founder and CEO, Utthunga, said, “We have changed the color of our logo to dark blue, with the new brand color reflecting our technology and domain Knowledge, Integrity, and Seriousness towards our customer’s success. ‘Utthunga’ means the mountain top or pinnacle in Sanskrit. Just as a mountain extends from the ocean to the sky, our logo depicts the same in the industrial world—sensor meets the cloud. We are adopting the brand personality of a partner to our customers in this new world to help them reach the sky, the cloud.”

He further explained, “We see a huge potential for growth, surpassing our previous years’ growth figures by 4x-5x. We are also gearing up to penetrate new markets like Aerospace and Defence. Naturally, all these will require us to scale very rapidly and bring in a lot more talent on these new technologies. We anticipate our workforce to grow by 50 percent in the next 2 years, with the majority of them being either skilled or trained in technologies like Cloud, 5G, AI, ML, AR, VR, and others.”

Smitha Rao, Co-Founder, Utthunga, commented, “The traditional hierarchical levels in a typical plant floor (aka the Purdue/IA-95 model) has well and truly started to flatten. The adoption may be at a different speed for different industries and geographies, but we don’t think there will be a debate on adoption and implementation 2-3 years from now. We are at the inflection point and need to pivot to become the true digital partners for our OEMs and industries. We are very well positioned to shift gears and provide digital cloud/enterprise services on top of our primarily OT services hitherto.”

Image Source: Magic Wand Media

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