PM Launches Aatmanirbhar Bharat App Challenge

New Delhi, India - In the wake of India’s recent ban on 59 Chinese mobile apps including the famous Tik Tok with the view to safeguard the country’s security, Hon’ble Prime Minister Shri Narendra Modi has launched the ‘Atmanirbhar Bharat App Innovation Challenge’ to encourage the local IT workforce to create homegrown apps.

“This challenge is for you if you have such a working product or if you feel you have the vision and expertise to create such products. I urge all my friends in the tech community to participate,” wrote the Prime Minister in a LinkedIn post titled Let us Code for an Aatmanirbhar Bharat!

“We all know the huge potential of our market and the scale products can achieve if they can satisfy the demands of the market. Nowadays, we are seeing a huge interest and enthusiasm among the start-up and tech ecosystem to innovate, develop and promote homegrown apps,” he added.

The challenge, launched through the combined partnership of the Ministry of Electronics & Information Technology and Atal Innovation Mission, a Niti Aayog endeavour, will run in two tracks - promotion of existing apps and development of new apps.

Track-01 will work in mission mode for identifying good quality Apps for the leader-board and shall be completed in around a month. Track-02 initiative will work to help create new champions in India by providing support in ideation, incubation, prototyping and roll out along with market access.

Image source: Magic Wand Media

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